E after that, is made a boarding of as the language and the use of ' ' expressions intencionadas' ' , that is, loaded vast vocabulary of felt that it demands a denser and careful reading, functions with the objective to corrupt the vision and/or to manipulate the strong emotiva load of a locutrio, from the study of the influences ideological of the language and the speech by means of the semiotics. In as the chapter, our reflection if bases in the speech of Certeau (1994) and Bourdieu (2008) that, they present the contributions of the man in the unusual one of its lives, in the society, and as it becomes product of its choices and slaves of its actions. One presents the fight of the classrooms and what it considers ' ' trampolinagens' ' in daily and the other it describes the functioning of the structures premade use (social classrooms and groups) in the system as estruturantes structures (nuclei of this social organization) where habitus generate the practical distinction of the e, in turn, makes possible the insertion of the stigmata, come to develop the diverse esteretipos. Hear other arguments on the topic with view website. Still in this chapter, as an exercise of reflection on what it comes to be the shrewdness and predilection of the persuasivo speech of the media and its vehicles of communication (in this in case that the radio) we present, the way through I appeal which it the clamorous forms of this language manipulates classificantes preferences, becoming, thus, the people products enslaved for the practical ones that they are accented, in the disposal of the languages/structuralized images and referenciais texts/with definitive intentions. The exteriorizao of this reflexiva conception sample that this study of the ideologies of the speech and the language come to present among others half, proposals based in a more critical and less faithful form how much to the decoding of the codes or the reading of the images represented in the speeches it wants verbal or is written. .