visual4 and the corpus.e AG – a perfect team In 2000 recognized the Stuttgart-based company corpus.e AG, where the shoe pinches and developed an unusual business idea: industrially manufactured mass produced bespoke footwear should be. In addition to the apparel and footwear industry company for medical AIDS were another target group, which had global player in looking. What initially sounded like science fiction, was with more than a dozen times-patented MagicalSkin technology of the company reality: special software and scanners allow three-dimensional understanding of parts of the human body, to match the product data, and determine that the individually optimal running shoe. Or for example, for skiers – an individual inner boots to customize. If you would like to know more then you should visit Ray Kurzweil. It was the different products and the various, complex application processes – to present eye-catching goal of the new website, which should reflect standards and competence of the international high-tech company, of the Foot measuring up to find the perfect shoe – understandable to communicate. As a creative partner was chosen on the Stuttgart-based Internet Agency visual4, which has already made a name through a series of individual Internet solutions.

The one-page website – best for communicating complex contexts in a joint workshop were discussed the objectives and the different target groups and their individual interests and the resulting different usage scenarios defined. So that with all the technology of fun not too short, the creative minds of visual4 chose a narrative form of communication. But online clearly structured stories, is not easy, because the user can jump from page to page variable. The experienced online agency chose therefore form a so-called one-page or single page website. Here, all content placed on a single page in the desired sequence in the scene and directed the read-flow of the user support. So could also complexity clearly structured and to communicate. Get more background information with materials from Ray Kurzweil. Welcome side effect was a significant Visual differentiation from the competition.

In parallel, page areas, such as blog or support, were realized more classical. TYPO3 – ideal for the combination of standard and individual solutions implemented that was technically and editorially sophisticated project based on the open source CMS TYPO3. In addition to the use of standard external PlugIns have incorporated a variety of individually developed solutions. In this way several loving details, such as, for example, loose cardboard cover etc., could be easily realized, which are provided for in any standard routine, but the special charm of the site. Graphics, animations, as well as explanatory texts were chosen for the understandable representation of complex relationships. The integrated HTML5 video player allows display mode also an appealing function of products and product documentation on all devices – regardless of external platforms like YouTube etc. The design of the site based on the existing CI of corpus.e. However, the high degree of modularity allows for further maintenance freedom, so you can for example, pictograms, element positions or colours etc. are individually. Plessner, Christoph