Evidently, the key words are one of the most important elements when it is to plan a positioning strategy Web. It is for that reason that to learn to interpret the metric ones is one of the points most important to assure the correct decision making as far as the strategies positioning which they are selected. The key subject, with respect to the metric ones of the key words, is to be able to value the many dimensions that intercross when measuring the effectiveness of the key words. It is only when all the involved variables are taken into account that we will be able to have an exact idea of which they are the most advisable words for our campaigns. In principle, we will see the amount of visits that each key word or phrase drift to our site.

These numbers are available, for example in the Analytical ones of Google. Simply, we entered the page, we go away to Sources of Traffic, and in the part inferior, of the right side of the screen, we will find the phrases key that they have derived traffic to our site, that is to say, the queries from the users (consultations in the finders). We puncture in to see all the report, and we ran into with the list of words and phrases in its totality. Here we will find important information. Firstly, we will see the amount of visits that each word has taken.

By all means, we will tend to think that while more visits better, but not always the analysis is so linear. It can happen that one query takes many visits, but the average time of them is not significant. For example, we imagine website that it develops software. It could happen that the phrase software free takes great amount of visits.