People do not always know the names of jewels and stones, and site search to enable them to look good in some respects, such as color or size. The idea is to provide an easy way for your customers find what they need. If someone wants to see a bracelet of pearls, is much easier to type this phrase into the search box and click "search" than to view your entire category of the bracelets to find the necessary goods. Having a search feature on your site, you are helping your clients, but it certainly will add you to work. When you add a product to an online store, you must not forget to mark its key words, by which it can be found. 3. Details about the product.

A detailed description of the products is very important when it comes to online jewelry store. Once your client will consider a photo, it will interested in information – the material from which made this jewel. Try to give as many details about the materials and technologies used, and do not forget to specify the size of the product and all its components. For example, specifying the size of necklaces, do not forget to specify the size of the pendant, if it exists. Since the picture is not always accurately conveys the ratio of pendant to the size of the necklace.

An interesting fact is that people are always wondering what how to create something or other decoration. If you are engaged in making jewelry with his own, then share your inspiration with visitors to your site. 4. One size does not fit all. Since you are selling things that people wear, remember that the rule of "one size suits all" is not applicable. Your site should always be able to choose and order jewelry of various sizes. This way you will attract additional visitors and customers in your store. 5. The optimal price. You have to properly evaluate your jewelry. Since there are so many online stores selling jewelry and costume jewelry, you should be competitive, but at the same time respects the work you do and jewelry that you sell. The art of evaluation is probably one of the most difficult and it is not possible to apply any precise formula or guided by practical recommendations. Only by using your personal experience and deep market research, you'll find the best price for their products.