On the one hand the cost of such advertising is much lower than the other site promotion in search engines is aimed solely at increasing sales, while advertising in the media – it is also the formation of the brand, its recognition of the broad masses. Survey of our clients who use the service site promotion, and showed that total sales in a number of cases has increased because it is associated with significantly lower costs for the maintenance of the site, as well as its advertising, including promotion of the site in search engines. In a crisis, a significant decline in prices can significantly increase sales, but to stay at a profit to minimize costs. Click Learn more for additional related pages. This basically is increasing and efficiency of the enterprise during a crisis. Human psychology is such that he rarely waives his habits in spite of external circumstances. So when during the growth, many could not afford more expensive products – they are now looking for a decent alternative, but less expensive. For example a survey of tourist companies working with us has shown that the first demand cheap and last minute "trips, ie those who previously could afford more expensive tours, does not waive the holiday abroad, but it is looking for a decent alternative with the maximum discount. It should be noted that the travel company lost some customers, fully renounced holidays abroad perhaps they would prefer a dacha, or something else.
These customers tend to rest on the cheap visa-free resorts. Another example – a serious crisis the restaurant industry and the phenomenal growth of fast-food outlets." On such examples clearly seen that in a crisis the main criterion for selecting goods and services – is their price. Since virtually all sectors of the economy "experienced management will be able to offer customers a low price. Whether it's discounts on goods or services a quality alternative at a discount. Therefore, the crisis is the perfect time to promote low-cost brands.
Furthermore the crisis will not last forever, and moderate optimists are already talking about some of the notes of the weak recovery. The first improvement in economic conditions will feel only those companies that actively promote their products and services. In conclusion I wish to summarize: 1. From advertising will no longer be, but need thoroughly analyze its effectiveness. 2. Necessary to significantly reduce prices. 3. The range of goods and services must pay special attention to low-cost types, as well as the possibility of offering customers a decent alternative to expensive goods and services.