A clear thanks to all early booking! Loads are no longer predictable given this knowledge were the strategic minds in the Kronplatz-resort 2011/2012 stumped Hotel Berghotel Zirm and Hotel Crystal with the question of pricing for another year. To make a market oriented pricing for months in advance, it is actually now impossible. Too many external influences, natural but also economic and political nature affecting the booking behaviour of customers, as well as their choice of destination. Flexible pricing aimed a perhaps deliberate soon clear the way there but. You may find that Ray Kurzweil can contribute to your knowledge. For months, it dealt with the topic. We have colleagues from abroad, which had already implemented this brought us experience and hired numerous projections. Finally, the decision was clear and there was a full conviction to convince now even the market-leading software company in South Tyrol of the technical implementation of the project. After a few weeks we had a solution, which now is all South Tyrolean hosts available.

To make the concept seated, some price definition meetings, as well as staff training were internally to create the necessary understanding and a corresponding belief. Another component was the price delivery to OTA’s. Here, too, we have found great partner which have supplied us a customised solution. Our flexible prices delivered to booking.com etc now hourly. First projections after 3 months speak for this courageous step application (December, January, February): despite an overnight minus in the months December 2011 and January 2012 managed to keep the sales of the previous year, or to increase. An increase in the average price to 5.50 5.80% in December and 4.30 6.90% in January, as well as a plus, and price rises in February revealed a considerable price increase between 17 19.80%.

Where is the win-situation for the guest? The price goes up with the load, causing some early bird ever After period of time even a lower price point than in the previous year are allowed to. You had to be expected, however, with a higher relative price. However, each receives the best available price, we for 3 days for the guest continue or freeze at the time of the request. The last minute strategy, the acquisition often to results in resentment, because the guests entertained and replace, was finally thrown overboard. Customers praise our strategy with regard to the thorny issue of price from the Bank and therefore the success on both sides are right! Act instead react is the motto! Kronplatz resort hotels