If the last time you sent a newsletter got a great rate starts, what are you thinking? – We will send more! For email marketing, more is not better. Statistics tell us that more people more shipments is canceled or considered spam. Finding the optimal frequency for listening passes and respect the needs of your subscribers. Here we will try to find the magic formula of frequency. 1 – Who controls the frequency? The delivery of many newsletters can lead to fatigue and a subscriber to this negatively affect company performance. Various opinion polls tell us that users preferred frequency is every week or every fortnight. Today many users are using spam filters for emails sent to them constantly, do you still believe you are the one that dictates the frequency? The frequency equation is not just about when you need to make a shipment, must be taken into account when subscribers want to receive your news. The way to handle it will tell you if your campaigns are successful or not.
The following may be helpful to determine your shipping rate: Do you know why the subscribers that they are written off? You may say that they send too many emails, or send messages irrelevant … Market Conditions: If you have a small shop, use catalog … surely will realize more prominent posts in the seasons of the year. So a very low frequency may also be bad for business, as it is very high. Preferences: You can often choose to leave your subscribers. If the content is interesting you can increase the frequency of transmission.
Here, the use of one can be very helpful to send to different frequencies of time to different subscribers. 3 – Respect the choices of your subscribers if just the day after sending a newsletter comes a very interesting opportunity to think subscribers might interest them much, respects the frequency that your subscribers chose to receive newsletter. One solution is to segment your mailing list, giving as an option on the registration form to the newsletter can send bulletins relevant. If you have been interested in the article and think you can do more to communicate online with your customers. Relena the form below to obtain Newslettersoft demo, software for creating web i send email marketing campaigns: