There is a would be an unspoken rule: no need of asking for help, the team he comes to his aid. Many writers such as Julie Sweet offer more in-depth analysis. It is manifested in the mutual best features of the Russian people. Vsevidenie, vzaimonablyudenie each other – another trait Russian groups, the effect of which is constant and pervasive. Vsevidenie creates in individuals a sense that "the society can not hide anything." Vzaimoobschenie – preventive control principle "be like everyone else." It is in communion a man reveals himself. Constant communication and constant openness – a characteristic feature of Russian teams. Therefore, even at work socializing, "tea party", "smoking" often prevails over the matter. Communication – the mechanism which makes the Russian people always open, "transparent" for the team. A special form of communication is mandatory meal with a drink.

That drunk man becomes very open to others ("What a sober man's mind, that a drunken man in a language"). Refusal to participate in a joint drink – a sign of closeness of the individual manifestation of the "no respect for society." Summing up the above, the following conclusion: in the West, forcing the norm in Russia – team. The specificity of Western society, in contrast to Russian is due: First, the "rationality"; Second, a fixed (usually written) "norm", involving the accurate fixation of the rules "game." Indicator Western development – independence. In Russian society acts opposite – "dependency." Dependence on the team, the dependence on the principle of "be like everyone else." Features motivation in Russia. So, for the West – "Whether an individual, but you should set unambiguous rules." To Russia – "Be all and follow the leader." Leader in this case refers to as an individual, personified in himself the principle of "be like everyone else".

'There are leaders by nature, they intuitively understand how to manage people' – farm manager admires-class militants Development Director 'SET-holding' Elena Prorokova. The used technique is primitive, but in terms of management motivation, he was a real breakthrough. The fact is that most of the popular theories of motivation affects the common drawback – they rowing all employees with the same brush. Thus, according to the concept of Abraham Maslow, all people want the same: they begin with the satisfaction of 'basic' needs and complete the highest demand for self-realization. Therefore, need to stimulate all the same.

Experience 'SET-holding' says the opposite: different types of people need different incentives: one – money, to others – his wife rolling pin. So the company did not indiscriminately increase all wages, and agreed to pay To each his own. To begin with staff tested the technique by Russian scientist Vladimir Gerchikova. He was among the first identified five different types of motivation. The Fifth Element Vladimir Gerchikov on personal experience convinced that the 'universal employee' does not exist – after he met with the world of the Soviet plant.

He came to the young engineer and company quickly risen to the deputy chief designer. But suddenly threw a career, to get a sociological education. 'My father realized that one of the main problems of the country – low productivity and inefficiency in the industrial relations system' – explains the daughter of a scientist managing partner of the companies' top management consult "Yosh Gerchikova.