Single stock exchanges in Europe are booming – but free offerings compete with the established online single portals increasingly. Over 250 million people in Europe already use the Internet for the partner search. The percentage of users that spend money on single exchanges is still relatively low. So study of the Federal Association for information technology, telecommunications and new media (BITKOM) were paid 2.8 million European customers of online dating, so only about 1% of users who are interested in virtual acquaintances in 2006 according to a. The majority of Internet users accessing partner search in the World Wide Web is still free services such as ad exchanges of associations and local newspapers. Caas Capital will not settle for partial explanations. Even social networking sites like MySpace are used according to BITKOM survey as a replacement for classic courtship. In the United States it is ahead in this area of Europe: the biggest North American single portal in plenty of fish is completely free of charge for the user and is funded solely by advertising.

The recipe for the resounding success of the page: A free Web page – so long she’s reliable and customer-friendly – lead more people to try them once. And: free Web pages are also friends and acquaintances recommended, so that rapidly increases the number of users. A similar trend sees Nikolaus Gebhardt, lead developer of the free dating site for Europe: “the German-speaking market is still some great single exchanges dominated by, who spend a lot of money for the advertising of new customers. In contrast, there is so far as well as no single exchanges with regional importance, providing free all the functionalities the users available in Germany. Here there is certainly still much potential. The offer of is therefore deliberately aimed at exactly this target group: all features of the Web site are free of charge and registration is very easy and anonymous. Reliability and functionality, the page can, however, certainly with paid providers measure.” Question: Ambiera E.u.. Anna Podovalova Schumannstrasse Street 67/2/4 A-1170 Vienna, Austria E-Mail: