How online retailers can remain the future e-commerce – Internet on the ball social commerce who dealer would like to succeed as further, must rediscover the Internet and take advantage of. Most customers today want to don’t just buy a product, but interact with the seller. Portals such as Twitter, Facebook or XING are popular. The fusion of E-Commerce and social media is no longer to ignore. Also the acquisition of new customers in the Internet is increasingly operated using social commerce. This refers to the active involvement of the customer and the personal relationship, as well as the communication between each other. s not necessarily agree.

A conversion is also increasingly required in online shops. Through such discussions and holdings customers can actively involved in the creation or sale, often about buying recommendations, comments or reviews (recommendation). Thus, an enormously important assistance is given other Kaufinteressanten in the product search can stimulate more and more for sale. Important is also the option that Customers for example via email, Facebook or Twitter directly from the online shop out who can recommend products. You can’t get a better advertising”as a seller buyer product purchased recommend friends and acquaintances! So often seen I like it”is one button from Facebook now on each Web page. At the same time can collect about online merchants not only useful information to optimize the website own, but create a trusting basis to the customers. So have the possibility to use the own shop central point of not more than only seller with the help of social commerce, the different product offerings can be distributed to as many small portals and blogs. Online merchants can present thus there where consumers often, usually increases the awareness also. Who wants to stand with his shop or its Web site in the future successfully on the market, must identify the trends and quickly put them into practice. Only so, you can meet the growing needs and requirements of our customers.