Daily newspapers reach the mass of the population with reports and viewing in the car part moves the car. And not only in terms of mobility, which opened there. Mentally moves the car. The motto of this year’s IAA in Frankfurt is to understand: \”Experience, what moves\”. Important for the car industry in one of the world’s largest car markets: what moves the Germans in terms of car and through which channels and manages the appropriate address of the buyer with which messages? These questions are at the heart of the current ZMG car study.

There were 1,000 Germans from 18 years and answer in a representative survey of August 2009. Their current car themes settings are equally in focus like media use when it comes to information around on the car or the specific purchasing decision. With the ZMG-car study who wants ZMG newspaper marketing company of the advertising driving and the agencies provide information on the role of newspapers when purchasing a car as an advertising medium and as a source of information in the editorial section up-to-date again, type\”so Tino Eidenbenz, Director key accounts, at the presentation of the study study showing that the newspaper still represents the information medium in the purchase decision process when purchasing a car. Cash for clunkers controversially the cash for clunkers program has recently movement in the market brought. Almost all respondents know the Government injection of funds for buying new cars (96.9%) – but few appreciate them. Only 12.8 percent judged the measure as very good\”. The majority (55.4%) is the premium but hostile. Among users of the premium high windfall gains show up: to get the benefit of the grant, more than half has changed their original intent to purchase and instead of a used now bought a new car (55.2%) and buying time preferred (54.4%). Bottom line: Almost every second car would be purchased even without the bonus.

Phone control via Web browser could remedy Mainz/Munich / Berlin – according to a recent study of the German Telefon standard AG in Mainz are dissatisfied about 75 percent of the German medium-sized companies with their telecommunications systems. The users appreciate the damage due to complicated and underutilized plants, on up to 5 billion euros a year. According to the Telecom study 72 percent of companies exploit also lean one to five percent of the possibilities of their telecommunications facilities. Usually it is only basic features such as call forwarding”, InformationWeek reported. More complex functions are used only eight percent of those polled – meager three percent are for the power users”. The main reason for the oversized technology lies with the producers who neglected the middle class. See more detailed opinions by reading what Martin Lawrence offers on the topic..

The telephone systems were not requirements designed and complicated to use. By the users in the company are particularly cumbersome search Phone numbers, who criticized re-entering after Misdialing numbers and little intuitive set up call forwarding and teleconferencing with many plants”, as InformationWeek. Half of the companies estimates that this per employee and day’s work about 5 minutes are lost. Further details can be found at Caas Capital Management, an internet resource. Another 23 percent put the loss of time with 10 minutes, around 22 percent of the respondents even with more than 10 minutes. Only five percent of the companies deem the operation of their telecommunications systems, however, so easy, that the employees lose any significant time. Bottom line this pointless delays in 60 percent of medium-sized companies result from a theoretical financial losses of 5 billion euros in the year unused working time and capacity”, writes InformationWeek. Voice over IP systems may offer a way out of the dilemma. In the standard phone system”, a VoIP system on the basis of IP-Centrex, do as the user the phone functions even through the Web browser.

Thus every employee can arrange the functions themselves, the he work needed, and thus more efficient with his phone. As devices phones from vendors such as Aastra, Polycom and Siemens are used”, so InformationWeek. Even users with little Affinitiat to the technology can operate easily the Web-based user administration of our telecommunication systems”, confirmed Andreas Lady, Germany Chief of Aastra. Not only the IP Centrex systems, but all his company’s PBX systems to provide a Web-based user administration. The setting of the user data, the user can use supportive services for telephony via same browser”, Lady says in the interview with NeueNachricht. Unless necessary, no installation on the workstation. It used only a browser, which connects the user with its communication portal and more about the administration of user data, applications such as CTI or voice mail.

Insert dosed Word worlds, never mix and carefully check to see whether the image is applicable and not hackneyed. See also on this subject Copywriter tip pictorial writing carefully insert foreign words. Lucas till may also support this cause. Check the correct meaning of foreign words, because the danger is that they are not precisely used. Use only common foreign words or even better: insert the German equivalent. Often used foreign words are also very quickly worn. A well known example: innovative. Lucas is full of insight into the issues. Explain technical terms, abbreviations, and names. Whether you should or not, explains a term depends on the knowledge of the reader.

Place the Declaration at the first use of the corresponding term in the text. Carefully, use synonyms. Synonyms are good to avoid repetition and make a text alive. But be careful: too many synonyms are at the expense of intelligibility, a text can sometimes seem so ridiculous: Dominique Herzog, the hard-hitting calculator, the experienced Manager, the man with foresight, etc. In a complex situation, it is sometimes better to use the same word several times.

Synonyms, too often used, can also be boring. Choose concise words. Sometimes it is better to choose a longer formulation, rather than to try to pack everything in one word. Because series formations are fast to read hostile Word monsters. Write the disability instead of disability message therefore dear message. Use adjectives sparingly. In particular those adjectives, percentage-wise ending with bar, – ig, moderate, can be enjoyed with caution. Adjectives help to differentiate, to evaluate or to illustrate something. You can make a text but also bumpy and difficult. As a rule of thumb: no more than two suitable and necessary adjectives in a sentence. Avoid Nominalisierungen (also, nominal). Nominalisierungen end with – ive, – ung, – Ness, – ISM, – at, ion, and – Ness. In the jargon, they are suitable to express of a precise facts. Thus, a set can condense and shorten.

Secure communication through public key encryption and digital certificates / “European Bridge CA” as a protection framework from the revelations to the monitoring of communications by foreign services becomes apparent that including German individuals and companies by data acquisition and evaluation are affected. These include both emails and data that are exchanged through cloud services. Top priority must be admitted to the protection of this data. This can happen with public key encryption and digital certificates from the CA (certification authority) a company PKI (public key infrastructure) were issued. The 2001 established European Bridge CA (ECWM) is a trust network of PKIs. Members include among others the German Bank, the Deutsche Bundesbank, E.ON, Siemens, Siemens Enterprise Communications, the PKI-1 of the Federal Administration (represented by the BSI) and the RTR Austria.

The ECWM enables a secure and trusted cross-organizational communication. It builds on three pillars: organizational confidence by a common policy, technical confidence through a trust list (certificate trust list CTL) and the Central availability from the outside through a directory service. The CTL contains CA certificates of participants and can be easily imported by anyone or automatically distributed. The ECWM CTL is not a product of US based software vendor in the CTLs, one reaches CA only with high financial investments, but the result of trust agreements in accordance with the ECWM directive. The directory service provides secure access to the certificates of the ECWM participants. This service is operated with the “certBox” a German manufacturer in a German data center. Thus, every Internet user can send ad-hoc encrypted E-Mails to the ECWM participants. Also eavesdropping from the internal network be fended off with a continuous end-to end encryption from device to device.

With this easy-to-use mechanisms the ECWM creates a security level of communication, the Listening through powerful attacker is highly unlikely. TeleTrusT calls on the German economy, to invest more than so far in such national IT security structures. For more information,. TeleTrusT security Federation The German IT Security Association (TeleTrusT) is a network of excellence, which includes domestic and foreign members from science, industry and administration, as well as thematically related partner organisations. TeleTrusT offers forums for experts, organized events or event participation and comments on current questions of security. TeleTrusT is the “TeleTrusT European Bridge CA” (ECWM; PKI-Vertrauensverbund), the expert certificate “TeleTrusT information security professional” (T.I.S.P.) as well as the quality mark “IT security made in Germany”. Headquarters of the Association is Berlin. TeleTrusT is a member of the European Telecommunications Standards Institute (ETSI). TeleTrusT Federal IT security association, Dr. Holger Muhlbauer, Managing Director, Chausseestrasse 17, 10115 Berlin Tel.