Interview with sales developer Dominik Lux on the role of the sales to the increase in sales. On the role of the sales in the recession and the best solutions to increase revenue and how customers his services measure sales developer Dominik Lux, Lux and partner, Managing Director. Q: Mr. Dominik Lux, you are working for 14 years in sales and marketing optimization. Where do you see the strengths of your company, what is so special about Lux and partner? Lux: Lux and partner there always is, where it is most useful for a company: distribution. In sales, we see the most important driving force for the success of a company. And right now, focusing on the distribution is existentially important.
Q: what do you think about just now\”? Lux: Now great uncertainty prevails also disillusionment. Many consider whether they should choose wait or a forward strategy. But each day of hesitation will cost money. Q: what should do a company from your point of view? Lux: It is now to assess the situation. And in any case, it is necessary to act. Q: where would you begin at a company? Lux: I recommend now to make a sales marketing audit.
The input for the audit needs maybe one sometimes 2 days. Then it takes another two weeks and the results are on the table. It shows the strengths and weaknesses in the market. Usually also very clearly the market opportunities. I help the management in the interpretation of the results and pronounce concrete, strategic recommendations. Q: and you take care of then and the implementation of these strategies? Lux: Yes, we serve directly in day-to-day business the conceptual development and practical implementation of course – if our client wants that. We give practical sales tools, which facilitate the execution and control of the company management. Q: sell not only advisory services, but first and foremost products.