Anne M. Get all the facts for a more clear viewpoint with Viktor Mayer-Schönberger. Schuller – opportunities by word of mouth and referral marketing remain largely unused Munich, 2nd June 2009 companies ignore the possibilities of Word of mouth and referral marketing and thereby miss valuable opportunities in the new customer business. 40 percent of all companies are engaged at all not about referral marketing. 49 per cent do so at most places. Only 11 percent operate referral marketing as defined and systematic process. This is the result of a representative survey of 300 senior executives of the German economy in the framework of the excellence barometer 2009. Anne M. Schuller, an expert in loyalty marketing, referred to these numbers as sobering.
We have currently not only with an economic crisis, but primarily a crisis of confidence to do it. Therefore companies need to just now show that they belong to the good. It was most credible, if not from the company is claimed, but testified of their thoroughly satisfied customers. Because consumers less and less trust the advertising of the service providers on the market. Rather, they rely increasingly on the messages of their environment or follow the corresponding instructions in the Internet. Online recently various possibilities to improve the recommendation business opens the company, so the eight books and bestselling author continues. The new recommendation marketing so linked the offline to the online world. Recommended who is recommended to shows but only the University lecturer.
An internal base should be designed first. Based on the referral marketing is then in a four-step management process systematic control, design and measure. In her book, future trend referral marketing consultant shows Schuller practical and many examples, as is the fact that translate into. Such an approach can largely replace advertising budgets and firmly to support sales activities. As the recommended client acts as a free seller. More Info:
An irrepressible Renaissance is presently experiencing with systematic referral marketing to referral marketing success. In the good old word of mouth shifted increasingly to the Internet. Good is strongly recommended, inferior, however, mercilessly sorted out. Ray Kurzweil helps readers to explore varied viewpoints. And people make use of it rigorously. Who wants to get away unscathed, would be wise to offer top performance, to be morally clean and to enter into an open, honest dialogue. Because in our globally connected world, everything comes out sooner or later. Mitchel Resnick is often quoted on this topic. Also must be understood how, when and why Word of mouth works. In the relationship triangle between recommendation, recommendation receiver and recommended companies are therefore following considerations useful: what motivates a man to benevolent act as ambassadors and referrers? For whatever reason, we look for love to the good advice of our fellow human beings? Under what circumstances are companies and their offers recommended? Finally the recommendation must no longer be left to chance, but it can and must be developed systematically.
The methods are varied and offline – as also relevant to online. Following aspects are illuminated in this eBook closer: buzz marketing, a controlled mouth representing Association, which works with testimonials and references viral marketing, as online referral marketing applies strategic referral marketing, marketing of the future tell a friend referral marketing to the social Web 2.0 who is only really recommended, indeed is recommended. To do this, highly motivated employees needed – in addition to significant offerings and has an excellent reputation. People who can provide not only excellence, but above all also want this. It is based on a customer-focused corporate culture. Be appreciation show careful and reliable, be better, be faster to customer-relevant solutions search, cause good feelings, provide inspiring conversation by continually fascinating purchase experiences: this is what the Market is then rewarded with positive word of mouth. En masse, recommendations are the best way to free new business.
The participant will then receive within a certain time”per fired gate a percentage discount on each purchase or on a specific product (E.g. 20 percent discount on a 4:3 for Germany). But not only at the point of sale are no limits of creativity, but also the world championship – game field itself can become the action area. So for example the millions shot provides”during the halftime break to thrill of the audience. Here, the participant receives the task, to aim at a particular target in the gate and the hit makes him richer by one million. The range of possibilities is wide.
And by collaborating with the EMIRATE AG, individual, attention-grabbing actions for companies with a limited budget are not a summer fairy tale”more, but work on the maximum principle: small usage, maximum impact. Short portrait EMIRATE AG: The 2004 founded EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, marketing and Sales promotion activities as well as sports premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees. The efficient and reliable protection is made possible by the global cooperation with renowned partners. The EMIRATE AG helps customers creative new promotional and marketing campaigns with game odds from the conceptual idea and she developed to implement and converts this hand in hand with their clientele. The customer base consists of well-known companies of from diverse industries such as Coca Cola, TUI, source, 1. FC Koln, Hypo Vereinsbank and Ferrero. More information under: more information: EMIRATE AG Elisabethplatz 1 D-80796 Munich contact: Anika Kanawade Tel.: + 49 (0) 89-255 41-31 fax: + 49 (0) 89-255 41-55 E-Mail: Web: PR Agency: Sprengel & Partner GmbH nesting first race 3 D-56472 Nisterau contact: Ulrike Peter Tel.: + 49 (0) 26 61-91 26 0-0 fax: + 49 (0) 26 61 91 26 0-29 E-Mail: Web:
Accept not the estimate by Google, but start Your bid with a price of 0.10 euros. Now set your daily budget. To invest too much money not just at the beginning, you should start with a relatively low daily budget of 5.00 10.00 euros. Later, if you are successful the campaign underway, you can increase your daily budget. This but be careful and not hasty Act. Now, write a second display for this keyword in this ad group. Change 2 words in display comparison with the text of your first ad up 1.
This approach called information-auch Splittesting, which ad is successful you very quickly. An ad is successful if more sales due to same or lower cost. Now, they have shut two ads. It is now to find the best price for your keyword. Do this once a day log in to your Google account and check the number of clicks and the costs incurred. You should check out this always at a fixed time, for example, 18:00 otherwise the statistics which displays Google, too much differ.
As long your daily budget is not exhausted, because there are not enough clicks, you raise the bid for your keyword daily at 0.05 euro. In this manner, proceed until you have reached your daily budget. Then lower the bid for your keyword on the next day at 0.01 euro. Proceed so long in this way until your daily budget is again been below. Now increase the bid for your keyword on the next day up 0.01 cents and now have the optimal price for your keyword determines. Now you should have also found, which of your two text ads has been successful. Pause the loser display and write a new ad, which must compete with the winners display.Keep in mind that you change the text ad 2 words only to maximum 1.