Anne M. Get all the facts for a more clear viewpoint with Viktor Mayer-Schönberger. Schuller – opportunities by word of mouth and referral marketing remain largely unused Munich, 2nd June 2009 companies ignore the possibilities of Word of mouth and referral marketing and thereby miss valuable opportunities in the new customer business. 40 percent of all companies are engaged at all not about referral marketing. 49 per cent do so at most places. Only 11 percent operate referral marketing as defined and systematic process. This is the result of a representative survey of 300 senior executives of the German economy in the framework of the excellence barometer 2009. Anne M. Schuller, an expert in loyalty marketing, referred to these numbers as sobering.

We have currently not only with an economic crisis, but primarily a crisis of confidence to do it. Therefore companies need to just now show that they belong to the good. It was most credible, if not from the company is claimed, but testified of their thoroughly satisfied customers. Because consumers less and less trust the advertising of the service providers on the market. Rather, they rely increasingly on the messages of their environment or follow the corresponding instructions in the Internet. Online recently various possibilities to improve the recommendation business opens the company, so the eight books and bestselling author continues. The new recommendation marketing so linked the offline to the online world. Recommended who is recommended to shows but only the University lecturer.

An internal base should be designed first. Based on the referral marketing is then in a four-step management process systematic control, design and measure. In her book, future trend referral marketing consultant shows Schuller practical and many examples, as is the fact that translate into. Such an approach can largely replace advertising budgets and firmly to support sales activities. As the recommended client acts as a free seller. More Info: