'There are leaders by nature, they intuitively understand how to manage people' – farm manager admires-class militants Development Director 'SET-holding' Elena Prorokova. The used technique is primitive, but in terms of management motivation, he was a real breakthrough. The fact is that most of the popular theories of motivation affects the common drawback – they rowing all employees with the same brush. Thus, according to the concept of Abraham Maslow, all people want the same: they begin with the satisfaction of 'basic' needs and complete the highest demand for self-realization. Therefore, need to stimulate all the same.

Experience 'SET-holding' says the opposite: different types of people need different incentives: one – money, to others – his wife rolling pin. So the company did not indiscriminately increase all wages, and agreed to pay To each his own. To begin with staff tested the technique by Russian scientist Vladimir Gerchikova. He was among the first identified five different types of motivation. The Fifth Element Vladimir Gerchikov on personal experience convinced that the 'universal employee' does not exist – after he met with the world of the Soviet plant.

He came to the young engineer and company quickly risen to the deputy chief designer. But suddenly threw a career, to get a sociological education. 'My father realized that one of the main problems of the country – low productivity and inefficiency in the industrial relations system' – explains the daughter of a scientist managing partner of the companies' top management consult "Yosh Gerchikova.