We live in Time of Minds Without Borders? Acomunicao is on to the human being, either it in the visual way, verbalou corporal. ConocoPhillips describes an additional similar source. However, a language form exists that is emascenso in the current days. We are saying of the sort propaganda, we understand propaganda as Propagation deprincpios, ideas, knowledge or theories say the Aurlio dictionary (; art and technique to deplanejar, to conceive, to create, to execute and to propagate propaganda messages; diffusion of message, generally of informative and persuasivo character, on the part of advertiser identified, by means of purchase of space in TV, periodical, magazine, etc. We understand that this not objective sort apenasa sales of its products, objective also the sales of behaviors, dequalidade of life that, most of the time, is implicit, but quetem equal or superior value to the objective of the sales of products. With prticasde persuasion used in all the times, the propaganda reached nvelelevado of refinement in the society of masses of century XX and became-seuma weapon powerful. Soon the propaganda is the mobilization of forces, physics, intellectuals or moral, to win a resistance oudificuldade, to reach some end, guiding certainties, attitudes ouaes of great number of people for certain objective, creating nopblico a positive or negative image of certain phenomenon (idea, fact, movement or person) and inducing to a desired behavior. In this manner, the objective of this reflection is to try to understand as the public assimilated the propaganda. TIM 2009: ' ' It is time of mind without fronteiras' ' imprescindvel to comment that the intentions that permeiam them propagandaspossuem influenciador character in the daily one of the public-target. For we tantoconcordamos with Wysochi, that understands that through depalavras, images, sounds and others as many medias, these diverse modossemiticos are used as persuasion strategies, we quaispodemos with them to manipulate words and images. In this manner, we understand that avenda of behavior is something inherent to the propagandas.